Case Studies : Dartagnan
Established for 39 years, Dartagnan Menswear is an exclusive men’s designer boutique with two stores in the South East.
The stores sell across the board mens branded clothing, shoes and accessories. Matt Horstead, owner for the last 6 years, explains how important individual service is to achieving retail success:
“A personal service creates a relationship with the customer leading to loyalty”
The emphasis on customer loyalty is one of the reasons why Dartagnan and LOIS compliment each other. LOIS till systems allow users to easily create and attach customer details; allowing stores to maintain accurate customer databases for e-mailing newsletters and sending mail-outs.
Implementation of a two till system and back office was worked around Dartagnans opening hours to totally eliminate retail disruption with the new system. Training took place in the LOIS training centre pre-implementation so that the moment the system was live in store the staff were at ease.
www.dartagnanmenswear.co.uk
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